Developed content strategy, audience research and AI-assisted marketing workflows through practical projects and continuous professional development.

Conducted audience research, developed personas and content audits, and created a research-driven content strategy with testing and implementation plans.

Managed paid acquisition campaigns, developed landing pages and ad creatives, and optimized conversions using analytics and campaign tracking.

Worked across SEO, content marketing, paid advertising and digital partnerships to support customer acquisition and brand growth.

Managed paid advertising, SEO content and email newsletters targeting teachers and schools, with a focus on traffic and engagement.